The Honey Baked Ham Company, LLC Brand Marketing Specialist in Alpharetta, Georgia
Here at HoneyBaked, we believe in "we" over "me" and in paying it forward. Making a difference and keeping it fun are part of our DNA. Being authentic in everything we do and in living our Values in full view of the community we serve is just who we are. If that's who you are, too, then this could be the place for you and we're looking for a Brand Marketing Specialist to join the team. This is a dynamic role that will work across departments and projects. The role is based in our Alpharetta office, and we have a hybrid return to work plan, with three days work in the office and two days work from home.
WHAT YOU'LL DO
Help manage all phases of new product development and launch process for all lines of business. Support strategic and brand initiatives. Assist in developing consumer testing to ensure the proper metrics are in place through the development and launch process. Utilize consumer/industry insights & knowledge of new product development to identify, create, test and rollout products for each line of business. Partner with culinary resources/agencies, supplier network, and internal cross-functional resources to successfully assist in developing/sourcing new products. Collaborate with broader marketing team, ops, finance, purchasing and QA and will participate on the Product Checkpoint Meeting (PCM) in the coordination and communication of any/all new product initiatives. Additional areas of focus to include projects/products that integrate new day parts, new occasions and new consumer demographics.
Help manage the development and execution of the company's product strategy inclusive of new and existing products across each line of business.
Involvement in brand program initiatives to ensure the process is rooted in sound consumer insights and support our overall business and product strategy -- including LTOs, kid's meals/giveaways, B2B gifting, lunch/catering and packaging.
Support Sr. Manager in developing new project documents (brief/charter/finalization documents) and routing through the stage-gate process.
Own updating the innovation calendar to track new product development with a 2-3 year roadmap
Support creation of test and launch marketing plans to drive new product efforts in conjunction with the lines of business and broader marketing team (TMAPs).
Manage artwork changes and SKU creation, routing accordingly for approvals
Ownership in pulling EDR reports to help guide business case support for new product initiatives
Coordinate and document regular competitive pricing shops at key brick-and-mortar and online retailers (holiday & non-holiday)
Partner on marketing programs, such as PR events (Taste of Atlanta pop-up) as needed
Assist Chief Marketing Officer on projects and tasks
YOUR TRACK RECORD
Bachelor's in Marketing or related with 1+ years' experience in brand marketing with consumer packaged goods, restaurant, hospitality or similar industry experience. Must be able to work with multiple priorities, have strong computer and organizational skills, be very detail oriented and with a very collaborative approach.
WHAT WE CAN OFFER
Competitive salary and benefits plan, including a matched 401(k) and culture where doing the right thing is the only thing to do...and where you can have fun (Really. It's in our Values. #notstuffy)
We're proud of our company and to be an equal opportunity employer. Applicants for employment are considered without regard to race, sex, color, citizenship, national origin, religion, age, marital status, disability, military/uniformed service, sexual orientation, gender identity or expression or any other protected class under applicable federal, state or local law.
The Honey Baked Ham Company LLC is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.