The Honey Baked Ham Company, LLC Field Marketing Specialist in Alpharetta, Georgia
Here at HoneyBaked, we believe in "we" over "me" and in paying it forward. Making a difference and keeping it fun are part of our DNA. Being authentic in everything we do and in living our Values in full view of the community we serve is just who we are. If that's who you are, too, then this could be the place for you and we're looking for a Field Marketing Specialist to join the team. This role will provide project coordination for the execution and communication of all marketing promotions and initiatives and will assist in the development of local marketing programs and assets to ensure the field has the appropriate tools to drive business results. Our perfect candidate will thrive in a fun and energetic environment, pay it forward daily, and add value to the brand's marketing efforts.
The role is based in our Alpharetta office, and we have a hybrid return to work plan, with three days work in the office and two days work from home.
WHAT YOU'LL DO
Act as the primary marketing contact for the field: all of the company district/regional managers, franchise business leaders and owners, and ensures they have the information and tools to execute the marketing plan
Coordinate the development of local store art requests for all retail and franchise store locations. This includes briefing creative, routing for approvals and managing all edits
Help create promotional POP support for all retail and franchise locations by working directly with graphic designer, printers and other vendors as needed to coordinate artwork, POP kits, proofing and timely delivery to the field for all promotional periods
Develop marketing updates via e-communications to field (Marketing portion of weekly communication) and works closely with cross-functional departments for edits and approvals
Support Marketing and other departments by helping manage the creative development process across all branding touch points; assists with updating product packaging, gift cards, uniforms, menu boards, recruiting collateral, Mood tv assets, overhead messaging, phone recordings, etc for all retail and franchise store locations
Assist in the coordination of photos shoots, special events, and grand openings
Managesthe coupon barcode process including creation, activation, updating the historical coupon log, and uploading into our reporting system. This includes promotional trigger SKUs, as well as, auto-discounts and open offers. Also responsible for testing barcodes and offers prior to their "go live" date
Manage year round stores and seasonal express locations listings internally on honeybaked.com, and externally by working with our locations management partner
Maintain the marketing section of the company and franchise intra-net (The Hub) to ensure that the most up to date assets and information are included
Process Franchise TV and Radio requests during holiday season
YOUR TRACK RECORD
Bachelor's degree in Marketing, Advertising, Communications or related field with 1-2 years marketing experience. College course and or internship experience will be considered toward the experiential requirement. Experience in a restaurant/hotel/retail operations environment is a plus!
Excellent computer skills - proficient with Word, Excel, and PowerPoint, along with strong organizational skills are a must. Also, this role will require detail orientation, strong oral and written communication skills and excellent interpersonal skills. We need a team player who can take learn quickly and is adaptable!
WHAT WE CAN OFFER
Competitive salary and benefits plan, including a matched 401(k) and culture where doing the right thing is the only thing to do...and where you can have fun (Really. It's in our Values. #notstuffy)
We're proud of our company and to be an equal opportunity employer. Applicants for employment are considered without regard to race, sex, color, citizenship, national origin, religion, age, marital status, disability, military/uniformed service, sexual orientation, gender identity or expression or any other protected class under applicable federal, state or local law.
The Honey Baked Ham Company LLC is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.